Immediate Leads. Lasting Authority.
The 90-Day Podcast System That Solves Today's Sales Problems
Generate qualified leads from your very first episodes while building an asset that attracts premium clients for years to come. Most podcasts take 12+ months to see results. This system delivers in weeks.
You need clients now, not a year from now...
As an agency owner, you're trapped in a frustrating cycle. Traditional marketing leaves you with cold leads and unpredictable revenue. Ad costs keep rising while results keep falling.
Meanwhile, expert status seems forever out of reach. You watch competitors with podcasts building authority and attracting premium clients, but you can't afford to wait 12+ months for a podcast to "maybe" deliver results.
If you're feeling the pressure, you're likely facing:
The "feast or famine" cycle that keeps you awake at night – never knowing where your next client is coming from
Premium prospects who see you as "just another agency" because you lack the platform to demonstrate your expertise
The frustration of watching less-qualified competitors win clients simply because they have greater visibility
The overwhelming feeling that building real authority requires years of effort you don't have time for
Sound familiar? You're not alone. Every week, I speak with agency owners who've tried:
Spending thousands on LinkedIn ads that attract the wrong prospects
Creating endless content that gets zero traction because no one sees you as an authority yet
"Playing the numbers game" with cold outreach that damages your reputation
Starting a podcast but giving up after months of no results because they had no system for turning episodes into revenue
Here's the hard truth:
Most agency owners never escape this trap. They either continue the endless cycle of diminishing returns on ads, or they start a podcast with no strategy for monetization, waiting months or years for any return on their investment.
But there's a third path that solves both your immediate lead generation needs AND builds your long-term authority position.
Introducing The Podcast Pipeline Framework
This isn't just another marketing strategy or long-term branding play. It's a dual-purpose system that delivers qualified leads within weeks while simultaneously building the authority that attracts premium clients for years. Unlike traditional podcasting advice that tells you to "be patient" for 12+ months, this framework turns every single episode into immediate lead generation opportunities through a proven outreach strategy that gets results from day one.
Why This System Is Different:
While traditional podcasting experts focus only on growing your audience (which takes years), and marketing gurus push short-term hacks that quickly stop working, my system does both:
IMMEDIATE RESULTS: Generate qualified leads from your very first episodes using my "Conversation Conversion" method
LONG-TERM ASSET: Simultaneously build the authority that attracts inbound leads for years to come
I've lived this transformation. In 2018, my agency had no predictable sales system and no podcast – just the endless game of chasing cold leads. Within 90 days of implementing this system, we were generating qualified leads from our episodes. Today, we've produced over 600 episodes that have driven $3M+ in revenue.
The Transformation You'll Experience:
SHORT-TERM WINS (First 90 Days):
Your very first episodes generate qualified leads through our strategic outreach system
You'll stop wasting money on ads that target the wrong prospects
You'll gain insider intelligence from prospects that gives you an unfair advantage
You'll close deals with guests who become clients after experiencing your expertise
LONG-TERM GAINS (Beyond 90 Days):
Your growing content library positions you as the go-to expert in your space
Premium clients start approaching you instead of you chasing them
You'll build a network of industry influencers who refer high-ticket clients
Your podcast becomes a proprietary asset that generates revenue while you sleep
This isn't theory - it's a battle-tested methodology that's scaled my own business
About Me
I’m Sean Lang. I started my podcast in 2019 with no grand expectations - just a simple idea that podcasts could be a game changer. Over time, it evolved into our agency’s golden goose, consistently generating quality leads, sponsorships, and even influencing hiring decisions.
Former President & COO of upGrowth Commerce
Former Co-Host of Secrets To Scaling Your Ecommerce Brand
Co-founder of Social Commerce Club
Built an agency that scaled from $10K/mo to $150K/mo and grew to a team of 35.
I’ve been in the trenches, learned from costly mistakes, and developed battle‑tested frameworks that work. My journey is proof that discipline and consistency turn every conversation into revenue.
I’m committed to helping agency owners break free from ineffective marketing, build authority, and create sustainable growth through innovative, revenue‑generating systems.
Our Podcast ➜
Started in 2019
Over 600 episodes (and counting)
Nearly 1 Million listens
Has driven $3M+ in revenue since starting
Revenue from clients & sponsorships
Has propelled Jordan West (agency CEO) to become a major authority in the DTC marketing industry
Drives pre-qualified leads, website traffic, referrals, newsletter signups, webinars, sponsorship revenue, top agency talent
Allowed us to move up-market from 6 figure clients to 10 figure clients
The 90-Day Journey to Predictable Leads
PHASE 1: FOUNDATION (Weeks 1-3)
We'll identify your ideal clients and develop your unique podcast positioning
You'll set up your podcast infrastructure using our proven, tech-simple system
We'll create your first batch of strategic guest invitations designed to attract potential clients
You'll learn our "Pre-Show Intelligence Gathering" technique that gives you an edge before recording
PHASE 2: ACTIVATION (Weeks 4-8)
You'll record your first episodes using our "Subtle Sales Conversation" framework
We'll implement the immediate lead generation system for each episode
You'll deploy our "Guest-to-Client Conversion" sequence that turns conversations into sales opportunities
We'll establish your content multiplication system that turns one episode into weeks of authority-building content
PHASE 3: OPTIMIZATION (Weeks 9-12)
We'll fine-tune your outreach and follow-up sequences based on real results
You'll develop your long-term authority-building strategy
We'll optimize your conversion pathways to maximize both immediate and future returns
You'll have a complete, self-sustaining system that generates leads for years to come
Program Details
What’s Included:
One-on-one coaching sessions (weekly)
Access to the Revenue Engine Podcast System blueprint
Done-for-you outreach templates, planning checklists, and production workflows
Ongoing support and strategic guidance
Frequently Asked Questions
Isn't podcasting a huge time commitment?
This is the #1 myth that keeps agency owners from tapping into this goldmine. My system is designed for busy entrepreneurs who need results, not another time-sink. You'll need about 4-6 hours per week during the initial setup phase, and then just 2-3 hours weekly for recording and implementing the lead generation sequences. The system is designed to deliver maximum ROI on minimal time investment.
How soon can I expect to generate actual leads?
Unlike traditional podcasting advice that says "give it 12-18 months," you will typically begin generating qualified leads within the first 30-45 days. This isn't about building a massive audience (which takes forever) – it's about strategic conversations with the right people and leveraging those conversations immediately through our proven outreach system.
What if I’m not tech-savvy?
My process, resources and step-by-step guidance ensure that you can easily set up and manage your podcast, regardless of your technical background.
Is this suitable for small agencies?
Absolutely. The system is designed to generate high-quality leads regardless of agency size, driving both immediate revenue and long-term growth.
What support is available?
In addition to weekly coaching, you’ll have access to me on Slack and ongoing resource updates.
What if I want support beyond the initial 3 month program?
After the initial 3 months, you can continue working with me as your coach on a monthly basis to further refine your podcast, or focus on fortifying your agency by working on my Core + Operational Frameworks.
Solve Today’s Lead Generation Problems While Building Tomorrow’s Authority
Book Your Discovery Call Now (Only 3 spots available this month)